Apricot

Born out of a passion for prints and beautiful designs, Apricot has grown from a single store in London in 2007 to 1,200 retail outlets worldwide today. They have built an in-house design team to create distinctive, feminine and unique looks for the modern woman. The Apricot design philosophy is as much about embracing trends as it is about creating styles with staying power. From off-duty casual to effortless occasion, the combination of premium quality fabrics and accessible pricing has been key to the brand’s success.